African American Women in Holistic Beauty: Breaking Barriers and Making History in a Billion Dollar Industry

The holistic and beauty industries have seen a significant increase in the number of African American women entering the field in recent years. This trend is a reflection of the growing interest in natural and holistic approaches to health and wellness, as well as a desire for more diverse representation in the industry.

African American women have long been underrepresented in traditional medical and beauty fields, and many are seeking alternative career paths that align with their values and allow them to make a positive impact in their communities. Holistic health practices, such as herbal medicine, acupuncture, and aromatherapy, offer a more holistic and culturally sensitive approach to health and wellness, which is particularly appealing to African American women.


In addition, many African American women are starting their own businesses in the holistic and beauty industries, providing much-needed representation and cultural competence in these fields. These entrepreneurs are able to offer unique perspectives and experiences that better serve the needs of their communities, and they are helping to increase diversity and inclusivity in the industry.

Despite the challenges faced by African American women in starting their own businesses, many are finding success and fulfillment in the holistic and beauty industries. Through their hard work, dedication, and passion for helping others, they are breaking down barriers and making a positive impact in their communities.

It is clear that the trend of African American women entering the holistic and beauty industries will continue to grow in the coming years. With their unique perspectives, diverse experiences, and commitment to helping others, they are poised to make a significant impact in these fields and help to create a more inclusive and culturally sensitive approach to health and wellness.

Latoya Beverly, LEHP





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Latoya Beverly: A Trailblazer for Holistic Aesthetic Wellness Catering to Darker Skin Types and People of Color